Chapter 11
True or False
Q: Repeat Purchase Program is an incentive plan designed to encourage customers to make repeat purchases.
A: False, Frequency Program
Chapter 12
True or False
Q: Public Relations (PR) is always paid for by the company?
A: False
Q: All of the following are an example of stakeholders except...
A. Media
B. Customers
C. Employees
D. Competing Companys
Chapter 13
Q: The three incentives of E-commerce are listed. Which is not an incentive?
A. Financially-Based
B. Reward-Based
C. Convenience-Based
D. Value-Based
Q: What percentage of Americans use the internet daily?
A. 25%
B. 60%
C. 48%
D. 88%
Chapter 15
True/False
Q: All companies use Concept Testing before launching a new advertisement campaign.
A: False
Q: _______ is a format in which individuals are given copies of an ad and asked if they recognize it or have seen it before.
A. Recall Tests
B. Concept Testing
C. Recognition Tests
D. Emotional Reaction Tests
Wednesday, June 10, 2009
Tuesday, June 9, 2009
Mom-alogue
This picture was part of an ad that Motrin put out targeting mom's but in the end it backfired. Moms found the ad to be an insult to moms and offensive. Customers blamed Motrin for not knowing who their target market is.
Motrin then responded with this :
I would have released a damage control commercial with a sincere apology to the mothers instead of the small sorry note they put up online. The response that Motrin put out was very impersonal and didn't seem like they cared or were sorry at all.
One site called the Motrin ad a success because the ad went viral. It was the most talk about thing on the web and made major network news. Weather this was their intention or not, Motrin definitely gained a lot of publicity.
Monday, June 8, 2009
Direct Mail
I received a direct mailing from Best Buy because I am a part of their Rewards Zone program.
This particular reward was not very effective because it was save 10% on your next purchase of $50 or more, and by the time the coupon expires I won't need anything that expensive from Best Buy.
The impact would be more helpful if I was in the need of a larger electronic purchase.
Thursday, June 4, 2009
Blog 11
Ch 7
T/F
Q: Variability Theory is encoding the same message through different situations.
A: True
Ch 8
Q: What does the S in OTS stand for?
A. sell
B. see
C. save
D. stop
Q: What does the CPM stand for?
A. Cost Per Million
B. Cost Per Minute
C. Cost Per Hundred
D. Cost Per Thousand
Ch 9
T/F
Q: Slotting Fees is the money paid to remove a product when it fails.
A: False, exit fees
Q: What does the M in CMA stand for?
A. money
B. marketing
C. merchandise
D. monthly
Ch 10
Q: Consumer Promotions AKA ____________ Promotions
A. Sales
B. B2B
C. Marketing
D. Personal
Q: What percent of coupons are actually redeemed?
A. 2.5%
B. 1.1%
C. .5%
D. 5%
Ch 11
Q: The "Last Three Feet" of the marketing function is part of_____________
A. Personal Advertising
B. Personal Marketing
C. Product Selling
D. Personal Selling
T/F
Q: Variability Theory is encoding the same message through different situations.
A: True
Ch 8
Q: What does the S in OTS stand for?
A. sell
B. see
C. save
D. stop
Q: What does the CPM stand for?
A. Cost Per Million
B. Cost Per Minute
C. Cost Per Hundred
D. Cost Per Thousand
Ch 9
T/F
Q: Slotting Fees is the money paid to remove a product when it fails.
A: False, exit fees
Q: What does the M in CMA stand for?
A. money
B. marketing
C. merchandise
D. monthly
Ch 10
Q: Consumer Promotions AKA ____________ Promotions
A. Sales
B. B2B
C. Marketing
D. Personal
Q: What percent of coupons are actually redeemed?
A. 2.5%
B. 1.1%
C. .5%
D. 5%
Ch 11
Q: The "Last Three Feet" of the marketing function is part of_____________
A. Personal Advertising
B. Personal Marketing
C. Product Selling
D. Personal Selling
Wednesday, June 3, 2009
Blog 10
I think the best coupon deal is the one below that I fouond for Kraft Mac & Cheese because personally I eat a lot of Mac & Cheese, and it's a quick fix for college kids. Also I thought the discound was for a decent amount.
http://brands.kraftfoods.com/sharealittlecomfort/
Monday, June 1, 2009
Blog 9
Monday
8am Woke up and watched tv while getting ready, ABC Family: Step By Step
9am Drive to class and listen to 101.5 CIL FM
10am Class
11am Home for lunch, channel surfed
12pm Work
1pm Work
2pm Work
3pm Work
4pm Work
5pm Cook dinner
6pm Leisure time on computer
7pm Clean house
8pm Shower
9pm Grocery store
10pm Watched tv, A&E: Intervention
11pm Sleep
Sunday
11am Wake up and cook breakfast
12pm Lay out by the pool and read In Touch magazine
1pm Lay out by the pool and read In Touch magazine
2pm Cook Lunch
3pm Lay out by the pool and read US Weekly magazine
4pm Grocery store
5pm Read Cosmopolitan magazine
6pm Cook dinner
7pm Watch MTV Movie Awards
8pm Watch MTV Movie Awards
9pm Watch TNT: Twister
10pm Watch TNT: Twister
11pm Sleep
If I were to target myself I would do it through magazines because I read a lot of celebrity gossip magazines, fashion magazines and Cosmopolitan. Those are the ads I pay attention to the most and influence me to buy products.
Thursday, May 28, 2009
Blog 8
Chapter 4
T/F
Q: The percentage of sales method is when a company bases their budget on sales from the previous year or anticipated sales for the next year.
A: T
Q: Which word below is not a demographic?
A. age
B. interests
C. gender
D. race
Chapter 5
T/F
Q: Pulsating schedule of advertising is when ads are presented level amounts each month.
A: F
Q:What is the first step in preparing the creative strategy?
A. identify the objective
B. identify the target audience
C. identify the message theme
D. identify the support
Chapter 6
Q: Advertisers use ________ to sell a variety of products such as life insurance, shampoo and mouthwash.
A. Humor
B. Emotions
C. Fear
D. Music
T/F
Q: The subheadline, or spelling out of the promise, accompanies the headline, but sometimes is skipped if the headline is powerful enough by itself.
A: T
Chapter 7
Q: Which of the following is not a cognitive message strategy?
A. Generic messages
B. Preemptive messages
C. Unique selling proposition
D. Metaphor
E. Comparative advertisements
T/F
Q: Affective message strategies attempt to connect a product with a consumer's experiences to develop stronger ties between them.
A: F
T/F
Q: The percentage of sales method is when a company bases their budget on sales from the previous year or anticipated sales for the next year.
A: T
Q: Which word below is not a demographic?
A. age
B. interests
C. gender
D. race
Chapter 5
T/F
Q: Pulsating schedule of advertising is when ads are presented level amounts each month.
A: F
Q:What is the first step in preparing the creative strategy?
A. identify the objective
B. identify the target audience
C. identify the message theme
D. identify the support
Chapter 6
Q: Advertisers use ________ to sell a variety of products such as life insurance, shampoo and mouthwash.
A. Humor
B. Emotions
C. Fear
D. Music
T/F
Q: The subheadline, or spelling out of the promise, accompanies the headline, but sometimes is skipped if the headline is powerful enough by itself.
A: T
Chapter 7
Q: Which of the following is not a cognitive message strategy?
A. Generic messages
B. Preemptive messages
C. Unique selling proposition
D. Metaphor
E. Comparative advertisements
T/F
Q: Affective message strategies attempt to connect a product with a consumer's experiences to develop stronger ties between them.
A: F
Wednesday, May 27, 2009
Blog 7
Trey is a 20 year old male, 5'9, 185lbs from Springfield, IL. He is majoring in History and plans on attending law school in two years. He is often found working out at the rec, fratting with his fraternity brothers, spends time with his girlfriend, intramural sports. He enjoys watching T.V. shows such as Friday Night Lights, Sports Center, Entourage and Family Guy. He listens to classic rock of the 80's. He is usually wearing Under Armour from head to toe but also shops as stores such as J Crew. He loves boat shoes, plaid, cookies, Jeeps, cats, alpacas, paint-balling, mac-n-cheese and cut-offs. In 10 years he sees himself practicing law in the state of Georgia.
Tuesday, May 26, 2009
Blog 6
1.
2. I think Frank Luntz can help advertisrs in the way they think about their language in thier commercials and take helpful key points from what he says but there is not guranteed method that he can give us the exact words to use and be sure that they will work. I think that advertisers can look at their verbal content now and take what Frank Luntz has preached and apply it to any new advertisements and see if it works for itself. Personally I stick with my political party and vote for them when it comes to the presenditial elections. When considering local politicians for my home town I trust what my mother has to say about each candidate because she personally knows most of them and I don't and I trust her judgment.
3. Narrowcasting is distributing information across a medium such as radio or television to a narrow aurience as opposed to the general public. Narrowcasting is the future because by only targeting to your specific target market your advertising money goes to better use and you would have a greater return if you are actually advertising to the people who are willing or already buy your product.
Example of narrowcasting
2. I think Frank Luntz can help advertisrs in the way they think about their language in thier commercials and take helpful key points from what he says but there is not guranteed method that he can give us the exact words to use and be sure that they will work. I think that advertisers can look at their verbal content now and take what Frank Luntz has preached and apply it to any new advertisements and see if it works for itself. Personally I stick with my political party and vote for them when it comes to the presenditial elections. When considering local politicians for my home town I trust what my mother has to say about each candidate because she personally knows most of them and I don't and I trust her judgment.
3. Narrowcasting is distributing information across a medium such as radio or television to a narrow aurience as opposed to the general public. Narrowcasting is the future because by only targeting to your specific target market your advertising money goes to better use and you would have a greater return if you are actually advertising to the people who are willing or already buy your product.
Example of narrowcasting
Monday, May 25, 2009
Blog 5
Viral advertising is widely used around campus when an organization is using word of mouth to promote an. All it takes is for one person to tell two people, and then those two people tell two people and from there the information spreads like an infectious virus.
A good example of Guerilla advertising would be if a company showed up at an event such as Red Bull showing up to an SIU tailgate and handing out free Red Bull because it is a surprise and its unexpected.
Ambient advertising reminds me of when groups use flyers on campus because by now everyone uses them most people just ignore the fliers because there are so many and there is no real distinction between one or the next besides the text, and most people don't take the time to read them and people find them boring.
A good example of Guerilla advertising would be if a company showed up at an event such as Red Bull showing up to an SIU tailgate and handing out free Red Bull because it is a surprise and its unexpected.
Ambient advertising reminds me of when groups use flyers on campus because by now everyone uses them most people just ignore the fliers because there are so many and there is no real distinction between one or the next besides the text, and most people don't take the time to read them and people find them boring.
Thursday, May 21, 2009
Blog 4
Ch 1
Q: What are the two major marketing trends?
A: Accountability, Change in tasks
Q:What is the traditional marketing mix?
A: price, product, distribution (place), promotion
Ch 2
Q:What are the components of corporate image?
A:Tangible, Intangible
Q:What kind of corporate name is American Airlines?
A:Overt Name
Ch 3
Q:What are the steps in the consumer decision making process?
A:Problem Recognition, Information Search, Evaluation of alternatives, Purchase Decision, Post Purchase Evaluation
Q:What are the three parts to consumer attitude?
A:Cognitive, Affective, Conative
Q: What are the two major marketing trends?
A: Accountability, Change in tasks
Q:What is the traditional marketing mix?
A: price, product, distribution (place), promotion
Ch 2
Q:What are the components of corporate image?
A:Tangible, Intangible
Q:What kind of corporate name is American Airlines?
A:Overt Name
Ch 3
Q:What are the steps in the consumer decision making process?
A:Problem Recognition, Information Search, Evaluation of alternatives, Purchase Decision, Post Purchase Evaluation
Q:What are the three parts to consumer attitude?
A:Cognitive, Affective, Conative
Wednesday, May 20, 2009
Blog 3
Consumers deal with a clutter of messages by selective attention, only paying attention to those ads that have caught the consumers attention and that they are interested in.
Marketers come up with new and extreme ways to grab our attention, unique from their competitors as their way of breaking through the clutter and not clutter where everyone else is already advertising.
The future of advertising is to create a strong customer brand loyalty so that they have a positive experience with the brand and have no desire to stray to another brand to fulfill their needs.
Branding is good for the marketers because if a customer has a strong brand loyalty to one product they are likely to purchase other products from the same brand.
If I am looking for a hair spray and don't know which one to choose, I am most likely to choose the same one as the shampoo and conditioner brand that I already use, because I am happy and satisfied with that brand so I am willing to give them more business in hopes for the same results with the hairspray.
Marketers come up with new and extreme ways to grab our attention, unique from their competitors as their way of breaking through the clutter and not clutter where everyone else is already advertising.
The future of advertising is to create a strong customer brand loyalty so that they have a positive experience with the brand and have no desire to stray to another brand to fulfill their needs.
Branding is good for the marketers because if a customer has a strong brand loyalty to one product they are likely to purchase other products from the same brand.
If I am looking for a hair spray and don't know which one to choose, I am most likely to choose the same one as the shampoo and conditioner brand that I already use, because I am happy and satisfied with that brand so I am willing to give them more business in hopes for the same results with the hairspray.
Tuesday, May 19, 2009
Blog 2
The store I visited was Victoria's Secret. They have a very positive ambiance throughout the store using bright lighting. It is clearly organized into three rooms, one targeted at more adult women, one targeted towards younger women and a third room for cosmetics and bath products. The consumers are mostly women I would estimate ages 18-50 and occasionally the boyfriend or husband that got dragged along with. I picked out a swimsuit and the sales associate was very helpful assisting me to make sure that I found my size and then opened a fitting room for me to try it on. The staff their was very welcoming, friendly and helpful. It was obvious that they were knowledgeable about their products. I have a very positive image of this story and brand because I have always had positive experiences in this store and I would absolutely shop their again in the future.
Monday, May 18, 2009
Blog Poast 1
Advertising is any attention given to a product through a medium such as social or media.
Advertising works for me because I like to try new things so if an advertisement is entertaining or the information is new and convincing then I am usually likely to try the product.
This is my favorite ad because I think it is hilarious and I laugh every time I watch it.
I am not likely to buy this product because I have no need to learn a new language, but if I ever decide to I would most likely purchase this product.
Advertising works for me because I like to try new things so if an advertisement is entertaining or the information is new and convincing then I am usually likely to try the product.
This is my favorite ad because I think it is hilarious and I laugh every time I watch it.
I am not likely to buy this product because I have no need to learn a new language, but if I ever decide to I would most likely purchase this product.
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