Ch 1
Q: What are the two major marketing trends?
A: Accountability, Change in tasks
Q:What is the traditional marketing mix?
A: price, product, distribution (place), promotion
Ch 2
Q:What are the components of corporate image?
A:Tangible, Intangible
Q:What kind of corporate name is American Airlines?
A:Overt Name
Ch 3
Q:What are the steps in the consumer decision making process?
A:Problem Recognition, Information Search, Evaluation of alternatives, Purchase Decision, Post Purchase Evaluation
Q:What are the three parts to consumer attitude?
A:Cognitive, Affective, Conative
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Hey, these are supose to be Multiple choice : )
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