Blog 6

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2. I think Frank Luntz can help advertisrs in the way they think about their language in thier commercials and take helpful key points from what he says but there is not guranteed method that he can give us the exact words to use and be sure that they will work. I think that advertisers can look at their verbal content now and take what Frank Luntz has preached and apply it to any new advertisements and see if it works for itself. Personally I stick with my political party and vote for them when it comes to the presenditial elections. When considering local politicians for my home town I trust what my mother has to say about each candidate because she personally knows most of them and I don't and I trust her judgment.

3. Narrowcasting is distributing information across a medium such as radio or television to a narrow aurience as opposed to the general public. Narrowcasting is the future because by only targeting to your specific target market your advertising money goes to better use and you would have a greater return if you are actually advertising to the people who are willing or already buy your product.

Example of narrowcasting