Chapter 11
True or False
Q: Repeat Purchase Program is an incentive plan designed to encourage customers to make repeat purchases.
A: False, Frequency Program
Chapter 12
True or False
Q: Public Relations (PR) is always paid for by the company?
A: False
Q: All of the following are an example of stakeholders except...
A. Media
B. Customers
C. Employees
D. Competing Companys
Chapter 13
Q: The three incentives of E-commerce are listed. Which is not an incentive?
A. Financially-Based
B. Reward-Based
C. Convenience-Based
D. Value-Based
Q: What percentage of Americans use the internet daily?
A. 25%
B. 60%
C. 48%
D. 88%
Chapter 15
True/False
Q: All companies use Concept Testing before launching a new advertisement campaign.
A: False
Q: _______ is a format in which individuals are given copies of an ad and asked if they recognize it or have seen it before.
A. Recall Tests
B. Concept Testing
C. Recognition Tests
D. Emotional Reaction Tests
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Thanks for posting these up early! Hope to see them on the exam tomorrow!
ReplyDeleteI'm a little confused about the 2nd question for Ch. 13. On blackboard it does say 48% but in class he said 60%. That question shouldn't be used.
ReplyDeleteThanks for the review questions Alex! I'll be seeing you in a bit for some prime time studying! :-)
ReplyDelete