Blog 11

Ch 7

T/F

Q: Variability Theory is encoding the same message through different situations.
A: True

Ch 8

Q: What does the S in OTS stand for?
A. sell
B. see
C. save
D. stop

Q: What does the CPM stand for?
A. Cost Per Million
B. Cost Per Minute
C. Cost Per Hundred
D. Cost Per Thousand

Ch 9

T/F

Q: Slotting Fees is the money paid to remove a product when it fails.
A: False, exit fees

Q: What does the M in CMA stand for?
A. money
B. marketing
C. merchandise
D. monthly

Ch 10

Q: Consumer Promotions AKA ____________ Promotions
A. Sales
B. B2B
C. Marketing
D. Personal

Q: What percent of coupons are actually redeemed?
A. 2.5%
B. 1.1%
C. .5%
D. 5%

Ch 11

Q: The "Last Three Feet" of the marketing function is part of_____________
A. Personal Advertising
B. Personal Marketing
C. Product Selling
D. Personal Selling