Viral advertising is widely used around campus when an organization is using word of mouth to promote an. All it takes is for one person to tell two people, and then those two people tell two people and from there the information spreads like an infectious virus.
A good example of Guerilla advertising would be if a company showed up at an event such as Red Bull showing up to an SIU tailgate and handing out free Red Bull because it is a surprise and its unexpected.
Ambient advertising reminds me of when groups use flyers on campus because by now everyone uses them most people just ignore the fliers because there are so many and there is no real distinction between one or the next besides the text, and most people don't take the time to read them and people find them boring.
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