I received a direct mailing from Best Buy because I am a part of their Rewards Zone program.
This particular reward was not very effective because it was save 10% on your next purchase of $50 or more, and by the time the coupon expires I won't need anything that expensive from Best Buy.
The impact would be more helpful if I was in the need of a larger electronic purchase.
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ReplyDeleteYeah.. that would be useless if you weren't looking to make a big purchase. Maybe they're trying to influence you to make a bigger purchase by giving you the discount. Quite clever.
ReplyDeleteThat is exactly how they try to trick you into spending money. 10% off a $50 purchase sounds great, but in reality it is only $5. They rarely offer a meaningful discount.
ReplyDeleteThe last time our family received a coupon from Best Buy we had had earned $40 in free merchandise. The coupons we received were only good for a matter of weeks so we ended up purchasing gift cards with them. This granted us more time and prevented us from going out and making a random impulse buy.
ReplyDeleteBest Buy thinks they're being sneaky. Saving 10% would only be useful for smaller purchases on like CDs or movies, not a TV.
ReplyDeleteI agree. That's why im more likely to shop at Walmart than at Best Buy.
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