Questions for Final Test

Chapter 11

True or False

Q: Repeat Purchase Program is an incentive plan designed to encourage customers to make repeat purchases.

A: False, Frequency Program

Chapter 12

True or False

Q: Public Relations (PR) is always paid for by the company?

A: False

Q: All of the following are an example of stakeholders except...
A. Media
B. Customers
C. Employees
D. Competing Companys

Chapter 13

Q: The three incentives of E-commerce are listed. Which is not an incentive?
A. Financially-Based
B. Reward-Based
C. Convenience-Based
D. Value-Based

Q: What percentage of Americans use the internet daily?
A. 25%
B. 60%
C. 48%
D. 88%

Chapter 15

True/False

Q: All companies use Concept Testing before launching a new advertisement campaign.

A: False

Q: _______ is a format in which individuals are given copies of an ad and asked if they recognize it or have seen it before.
A. Recall Tests
B. Concept Testing
C. Recognition Tests
D. Emotional Reaction Tests

Mom-alogue

This picture was part of an ad that Motrin put out targeting mom's but in the end it backfired. Moms found the ad to be an insult to moms and offensive. Customers blamed Motrin for not knowing who their target market is.

Motrin then responded with this :



I would have released a damage control commercial with a sincere apology to the mothers instead of the small sorry note they put up online. The response that Motrin put out was very impersonal and didn't seem like they cared or were sorry at all.

One site called the Motrin ad a success because the ad went viral. It was the most talk about thing on the web and made major network news. Weather this was their intention or not, Motrin definitely gained a lot of publicity.

Direct Mail

I received a direct mailing from Best Buy because I am a part of their Rewards Zone program.

This particular reward was not very effective because it was save 10% on your next purchase of $50 or more, and by the time the coupon expires I won't need anything that expensive from Best Buy.

The impact would be more helpful if I was in the need of a larger electronic purchase.

Blog 11

Ch 7

T/F

Q: Variability Theory is encoding the same message through different situations.
A: True

Ch 8

Q: What does the S in OTS stand for?
A. sell
B. see
C. save
D. stop

Q: What does the CPM stand for?
A. Cost Per Million
B. Cost Per Minute
C. Cost Per Hundred
D. Cost Per Thousand

Ch 9

T/F

Q: Slotting Fees is the money paid to remove a product when it fails.
A: False, exit fees

Q: What does the M in CMA stand for?
A. money
B. marketing
C. merchandise
D. monthly

Ch 10

Q: Consumer Promotions AKA ____________ Promotions
A. Sales
B. B2B
C. Marketing
D. Personal

Q: What percent of coupons are actually redeemed?
A. 2.5%
B. 1.1%
C. .5%
D. 5%

Ch 11

Q: The "Last Three Feet" of the marketing function is part of_____________
A. Personal Advertising
B. Personal Marketing
C. Product Selling
D. Personal Selling

Blog 10

I think the best coupon deal is the one below that I fouond for Kraft Mac & Cheese because personally I eat a lot of Mac & Cheese, and it's a quick fix for college kids. Also I thought the discound was for a decent amount.

http://brands.kraftfoods.com/sharealittlecomfort/

Blog 9

Monday

8am Woke up and watched tv while getting ready, ABC Family: Step By Step
9am Drive to class and listen to 101.5 CIL FM
10am Class
11am Home for lunch, channel surfed
12pm Work
1pm Work
2pm Work
3pm Work
4pm Work
5pm Cook dinner
6pm Leisure time on computer
7pm Clean house
8pm Shower
9pm Grocery store
10pm Watched tv, A&E: Intervention
11pm Sleep

Sunday

11am Wake up and cook breakfast
12pm Lay out by the pool and read In Touch magazine
1pm Lay out by the pool and read In Touch magazine
2pm Cook Lunch
3pm Lay out by the pool and read US Weekly magazine
4pm Grocery store
5pm Read Cosmopolitan magazine
6pm Cook dinner
7pm Watch MTV Movie Awards
8pm Watch MTV Movie Awards
9pm Watch TNT: Twister
10pm Watch TNT: Twister
11pm Sleep

If I were to target myself I would do it through magazines because I read a lot of celebrity gossip magazines, fashion magazines and Cosmopolitan. Those are the ads I pay attention to the most and influence me to buy products.

Blog 8

Chapter 4

T/F

Q: The percentage of sales method is when a company bases their budget on sales from the previous year or anticipated sales for the next year.
A: T

Q: Which word below is not a demographic?
A. age
B. interests
C. gender
D. race

Chapter 5

T/F

Q: Pulsating schedule of advertising is when ads are presented level amounts each month.
A: F

Q:What is the first step in preparing the creative strategy?
A. identify the objective
B. identify the target audience
C. identify the message theme
D. identify the support

Chapter 6

Q: Advertisers use ________ to sell a variety of products such as life insurance, shampoo and mouthwash.
A. Humor
B. Emotions
C. Fear
D. Music

T/F

Q: The subheadline, or spelling out of the promise, accompanies the headline, but sometimes is skipped if the headline is powerful enough by itself.

A: T

Chapter 7

Q: Which of the following is not a cognitive message strategy?
A. Generic messages
B. Preemptive messages
C. Unique selling proposition
D. Metaphor
E. Comparative advertisements

T/F

Q: Affective message strategies attempt to connect a product with a consumer's experiences to develop stronger ties between them.

A: F